What I'm focused on now.
I'm a Staff Content Operations Strategist at Sanity. My professional focus is helping content and marketing teams get more out of their content operating systems.
The work
I'm interested in the places where content, technology, and teams meet — especially when the technology is changing faster than the work around it.
Making the work easier to do well
How content is modeled, created, reviewed, reused, and maintained has a bigger impact than most teams realize. Better systems give good people room to do better work.
Making it earn its place
AI is useful when it improves a real process — not when it creates another layer of work. Reliability, judgment, and workflow fit are where the interesting problems are.
Learning by building
Outside of work, I write and build small experiments, including projects in AI music and video. They're a way to keep learning and to stay close to what the tools can actually do.
This site is a record of my work and ideas, not a consulting pitch. I'm not taking on fractional or advisory engagements through it.