The pattern isn't the industry.
My best work happens when something new needs to exist — a business, a business unit, a new market — and the path isn't clear yet.
I've done it repeatedly across industries and geographies. Founded Motley Fool Germany from scratch. Scaled a business past $100M. Built a fintech operation in two regulated markets from employee #1. Built an AI content operation from zero to 4,000 published articles in 12 months.
The through-line isn't a company or an industry — it's a pattern. For a decade, I was the person handed the hardest unsolved problems: each one a different market, a different business model, a different stage of maturity. That's not loyalty to one employer. That's a track record of being trusted when there's no playbook.
I organize the chaos, define what winning looks like, build the systems and the team, and do real work alongside them — not just manage.
I'm not the right fit if you need someone to tweak an established playbook. I'm the right fit if you're building something and need someone who can help figure out what it should be — and then make it happen.
For fractional clients
I work with B2C founders at the $0–$50M stage who have traction but are drowning in the gap between "it's working" and "it scales." I come in as a fractional operator: part strategist, part executor, translating vision into execution across every layer.
For employers
I'm open to the right full-time senior operator role — Chief of Staff, VP Operations, or a GM/0-to-1 mandate — at an early-stage company where the job is to build something and make it work.
How I work
Most fractional operators leave this vague. Here's what working together actually looks like.
Diagnostic
I audit how strategy is flowing through the team — where it's getting stuck, where people are guessing, where the bottlenecks are. I'm looking for the gap between what the founder thinks is happening and what's actually happening at the execution layer.
Build and ship
I build the systems to fix what I found: clear priorities, accountability structures, operational rhythms. And I do the work alongside your team — not as a consultant handing you a deck, but as someone in the trenches shipping with you.
Cadence
Typically one to two days per week, structured around your team's rhythm. Engagements run three to six months depending on scope. If you've never worked with a fractional operator before: you get a senior operator doing real work, without the full-time commitment.