Four ways I can help.
These aren't four different businesses. They're four different ways the same problem shows up: the gap between what a company is trying to do and what's actually happening at the execution layer. That gap is where I work.
Your business is working. Your org isn't keeping up with it.
The vision is clear. The team is trying. But priorities are scattered, functions are misaligned, and the founder is still doing things they should've handed off a year ago. Growth is happening — it just feels fragile.
I work alongside founders and leadership to close the gap between strategy and what teams actually do. That means getting clear on what winning looks like right now, building the decision rhythms and ownership structures that make the team faster, and doing real work to move things forward — not handing you a deck.
This is the closest thing to having a senior operator embedded in your company without the full-time commitment. Think Chief of Staff, Head of Ops, or the person who can run the things that keep landing back on the founder's desk.
You know AI matters. You can't keep up with it.
Every week there's a new model, a new tool, a new threat to your business model. You're reading about it but not acting on it — partly because it's hard to know which bets are worth making, and partly because there's no one on your team whose job it is to figure that out.
I work directly with founders and senior leadership to cut through the noise: what's actually changing, what it means for your specific business, and which moves are worth making now versus waiting on. Not a tech briefing. A strategic read.
You've made the AI investments. They're not sticking.
You've got a few power users and everyone else. The tools are deployed but the workflows haven't changed. AI is producing outputs but not changing how your team operates — which means you're paying for technology that isn't showing up in your results.
I work at the department level: pick the team, identify the three to five workflows where AI can create real capacity, build the systems that make it stick. Not a company-wide rollout — a focused intervention that actually changes behavior and can be replicated across the org.
Content should be driving customers. It isn't.
You're publishing but not acquiring. Or you're acquiring but it's not scalable. Or you're watching your organic traffic erode as AI changes how people find information, and you're not sure what the right response is.
I build the editorial infrastructure, content systems, and acquisition strategy to make organic a real revenue channel — not just a publishing operation. That includes AI-enabled content operations, answer engine optimization, and the systems that make content output consistent and defensible at scale.
What I've Done
The track record behind the work above.
Motley Fool Germany
Founded and built Motley Fool's German business from scratch. Navigated a new language, a new regulatory environment, and a new audience with no existing playbook. Grew it to €2M+ in revenue and led it to a profitable exit.
The Ascent
Walked into a $75M affiliate media business and scaled it past $100M. Built the cross-functional systems, defined what winning looked like across a large distributed team, and drove the operational foundation that made growth sustainable rather than fragile.
MyWalletHero
Built a fintech content and affiliate platform in two regulated markets — UK and Canada — from employee #1. Handled everything from market strategy to compliance alignment to team build-out, with no template for how it was supposed to work.
AI Content Operation
Built an AI content operation from scratch: 7 automated pipelines, 4,000+ published articles, Legal-approved automation framework. Did it in 12 months at a time when no one had a playbook for this. The operation ran at a scale that would have required a much larger team without the AI infrastructure.